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why is gen z opting for cannabis over alcohol?

new survey data shows 69 per cent of respondents between the ages of 18 to 24 largely preferred cannabis to alcohol.

younger generations are growing up in unprecedented times. concerns such as covid-19, global warming and having access to an endless stream of information have seemingly reshuffled their priorities, transforming young people into a generation that stands apart from the rest.
when it comes to cannabis in the u.s., they’re also the first to grow up within a legal consumption environment.
according to a new survey, this experience has influenced their preferences for substances, as gen z seems to opt for cannabis over alcohol.

conducted by new frontier data, the survey revealed that participants between the ages of 18 to 24 largely preferred cannabis to alcohol (69 per cent). as participants grew older, their preference for cannabis faded, perhaps indicating how impactful legalization has been for young people and how this might affect future trends on substance consumption and marketing.

when it comes to why young people prefer cannabis over alcohol, bloomberg quotes another survey that shows different reasons. these include that cannabis represents a sleep aid, an opportunity for emotional release and is also a fun activity in which people can participate.

many participants also mentioned health concerns as one of their reasons, indicating the degree to which weed is viewed as something natural and beneficial when compared to a substance like alcohol.
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alcohol companies will certainly have to take this new view into account, but it’s also important for cannabis proponents and legislators to bear this information in mind, especially as cannabis continues to gain traction in the u.s.
there are still concerns about cannabis users under the age of 25 since young brains have not yet fully matured. younger people exposing themselves to cannabis could potentially result in negative side effects that have yet to be evaluated by the necessary authorities.

the freshtoast.com , a u.s. lifestyle site that contributes lifestyle content and, with their partnership with 600,000 physicians via skipta, medical marijuana information to the growthop.

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