the rise of the ‘sober curious’ and ‘damp january’
this year, dry january comes at a time when more and more people identify as “sober curious” — not necessarily ready to cut alcohol completely, but interested in the health benefits of drinking less. there are
more non-alcoholic beers, spirits and cocktails than ever
to quench the thirst of people who don’t want to consume alcohol, but do want to drink something more interesting than water.
that interest in cutting back without going full cold turkey has led to what some people are calling “damp january”: a limited amount of alcohol, with specific boundaries people can set for themselves based on their own relationship with the substance. you don’t have to quit drinking for a full month to consciously cut back, and to think about the place booze has in your life.
“any reduction of alcohol is really important,” dr. akhil anand, a psychiatrist with cleveland clinic’s drug and recovery center,
told fortune.
“it can become a very reflective moment.”
it also relates to the new year’s resolution idea of setting small, attainable goals: many people aim to drastically change their habits in the new year, which can result in shame and disappointment when an astronomical goal, predictably, is too hard to reach. gradually making your habits healthier in a small, more moderate way may not immediately seem transformative, but it’s a much more successful way to make real change.
“empowering,” is how vedant pradeep, the ceo and co-founder of
the alcohol reduction app
reframe, described dry january
to fortune.