this “signal” is part of the reason that social isolation
triggers a social craving
with a similar neural signature on brain imaging to hunger.
“loneliness, as john [cacioppo] described it, is basically a hunger to reconnect with the food of social life,” says cole.
it’s a concept that makes perfect sense, according to pinker.
“it feels like hunger or thirst or lack of sleep might because it’s a biological need,” says pinker. “so according to our human brains, we’ve evolved to need this social contact…and if we don’t get it, our bodies are going to let us know.”
cole describes the effect of this danger signal like this: the danger signal sets off a stress response that signals to every tissue —including immune cells — in our bodies to favour inflammation and sacrifice antiviral response to get ready for a wounding injury, says. “i’m about to be injured, stop doing what i’m doing now and pivot towards inflammation…and sacrifice antiviral activity…. you can fight the virus another day.”
this system works well if what you are fighting is a sabre-toothed tiger, says cole, but not if the threat is a virus such as covid.
it’s also problematic when the threat is ongoing. cole’s research shows that chronic loneliness worsens our risk of inflammatory-mediated diseases such as heart disease, alzheimer’s, cancer and many other illnesses.