taylor swift handed out $197 million in bonuses to eras tour crew
“my father works for her as a truck driver. and he woke...
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according to new reports published by page six and people, taylor swift has been extremely generous in rewarding her crew during the eras tour, which came to an end in vancouver sunday night.
both outlets report that swift has given bonuses to her “truck drivers, caterers, instrument techs, merch team, lighting, sound, production staff and assistants, carpenters, dancers, band, security, choreographers, pyrotechnics, riggers, hair, make-up, wardrobe, physical therapists and video team” for their contributions to the tour, which began in march 2023 in arizona.
“this tour has been the adventure of a lifetime,” swift, 34, told the sold-out crowd at vancouver’s bc place on sunday before performing the 10-minute version of all too well. “i speak on behalf of my band, my crew, my fellow performers, who all left their families and spent time away from everything that they know and love, and have performed when they were sick. when anything was going on in their lives, they made sure that this show happened for you, and i just wanted to say that on behalf of all of us, we will never forget you giving us that moment.”
on x, one person shared people’s news about the bonuses and said he would be getting to go to college because of the singer’s generosity.
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“my father works for her as a truck driver. and he woke up this morning and told me: ‘son, i have good news for you and me. i finally can pay your college!’ this whole situation made me cry, i never ever thought that one day i’d go to college. thanks a lot, miss taylor swift,” x user @ederhaze wrote in a tweet that has been viewed more than 2.2 million times.
in august 2023, after swift wrapped the first north american leg of her tour, people confirmed she’d given out more than $55 million in bonuses to staff.
at the time, tmz noted that swift gifted $100,000 to the drivers who delivered her equipment to stadiums all over the u.s.
after playing 149 shows in across 51 stadiums across the globe, pollstar reported monday that swift’s tour had smashed attendance and box office sales.
swift’s eras tour brought in $2.2 billion in its nearly two-year run, with $1.04 billion of that coming from her shows in north america.
the new york times reported earlier this month that the eras tour’s ticket sales are “double the gross ticket sales of any other concert tour in history.”
more than 10 million people saw the show, which is the most ever by a solo artist.
the biggest single night’s attendance was in melbourne, australia, on feb. 16, 2024, with 96,006. and last month in toronto, swift became the first musical artist to sell out rogers centre six times on the same tour.
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taylor swift performs onstage at bc place on dec. 6, 2024 in vancouver.
swift is ending her year on top in more ways than one. after receiving six grammy nominations last month, swift’s most recent lp, the tortured poets department, returned to no. 1 in canada.
the record is the year’s top performing album in canada in both sales and streaming.
swift’s commemorative eras tour book also became the fastest-selling new title of the year.
the coffee-table hardcover that showcases swift’s stage show in pictures, sold 814,000 print copies over america’s thanksgiving holiday weekend, according to circana bookscan, a book-sales tracking platform. the only bigger nonfiction book launch came back in 2020 when the first volume of barack obama’s presidential memoirs, a promised land, sold 816,000 copies in its first week in stores.
swiftmania also extends to her merchandise sales, which were well north of $200 million last year, and a concert film she self-produced sold more than $250 million worth of tickets to in 2023.
earlier this year, swift broke her own record for the most sales of a vinyl album in a week, moving 700,000 lp copies of the tortured poets department in just three days. she sold another 800,000 copies of cd, cassette and digital downloads of the album during its first week.
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during her final weekend, fans spotted a lot of cameras at vancouver’s bc place stadium, leading to speculation that she’s planning to release a second eras tour film.
taylor swift performs during the eras tour concert, in vancouver, on friday, dec. 6, 2024.
darryl dyck
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the canadian press
as for what swift’s next era might entail, a source exclusively told us weekly that the pop star is planning to take most of next year off.
“taylor plans to stay in and hibernate (with travis) for a while,” an insider told the outlet earlier this month. “they want to do ‘normal things’ as a couple … taylor’s exhausted. she’s excited for some relaxation and downtime.”
but there’s already talk of a new album and whispers of another tour in 2026, albeit a smaller one.
“she had such a great experience on eras. she really wants to do it again,” a source tells us. “she loves being with all her fans; it inspires her.”
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