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canadian retail saw $5.1 billion in digital sales across cyber week: salesforce

software company salesforce says digital sales across c...

by jane stevenson
published dec 05, 2024
read time 1 minute read
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read time 1 minute read
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software company salesforce says digital sales across cyber week, from nov. 26 until dec. 2, for canadian retailers reached $5.1 billion in 2024. meanwhile, canada’s black friday (nov. 29) online sales estimate is $309 million.
“no doubt this has been a more challenging time for canadian retailers than previous years,” caila schwartz, salesforce director of consumer insights, said in a statement.
“the combination of post strikes and fewer compelling discounts seems to have dampened canadian shoppers’ cyber-week enthusiasm. but there are reasons for businesses to be cheerful. despite a slow cyber week, canada’s overall holiday sales (are) up by 3% on last year and retailers saw a steady increase in digital traffic in the weeks leading up to black friday. savvy shoppers likely started their holiday buying early to avoid delivery issues and didn’t need to make their main purchases during cyber week.”
salesforce adds the canadian average discount rate during cyber week was 22% (down 7% from the same time last year) and the average order value in canada increased slightly to $102, up from $101 last year.

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jane stevenson
jane stevenson

jane stevenson has been a toronto sun columnist since 1995, the majority of that time as music critic with an avid interest in film (including tiff every year) and tv. more recently she's added news to her portfolio recalling her vancouver journalism beginnings in radio and print (cjor, cp/bn) although she also worked in tv as an entertainment reporter/anchor (ckvu) out west before getting a transfer to cp/bn in toronto. she's a graduate of the bcit broadcast journalism program and went to ubc for her first year where she studied second-year creative writing.

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