geeta yadav grew up in north bay, ont., and remembers not wearing mittens or a scarf even on frigid days. i get it; my knees were frozen numb through all my teenage winters in short skirts and short jackets.
kids think they’re tougher than they are, says yadav, a board-certified dermatologist and founder of facet dermatology in toronto. the trick in the winter — and all year — is hydration, she says, because it’s not just the cold we’re protecting against, but the brittle air and harsh wind.
“it’s the drying effect, and the wind accelerates that,” she says. “there’s not a lot of humidity in our winter air. when air is colder, it can’t retain moisture. we have the heat on indoors, so the skin dries out and that’s what’s causing all these spinoff effects in terms of flares of eczema, itchy skin, flaking skin, sensitive skin.”
yadav believes children should get used to a moisturizing regimen early. it can begin as part of a nighttime routine for infants, then older children can be taught how to do it on their own. they already know they must wear sunscreen every day in the summer, so they’re halfway there come winter.
“i always tell my patients the no. 1 thing, the foundation of treatment, is preserving the skin barrier with moisturization. i might use medications on top of that, but they are in addition to a really good hydration routine,” yadav says. for areas of the skin that are exposed to the elements no matter what, like parts of the face, she says people can use a barrier cream like vaseline. a plastic cover over the stroller will help protect babies and toddlers.