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but up until now, there has been very little hard data supporting the theory exercise is a catalyst for healthier behaviours, which is why an article posted in the bmj open sport and exercise medicine open-access journal is sparking interest. the article’s authors reviewed the lifestyle stats accumulated by 34,061 individuals who participated in the vitality program , an interactive online wellness platform that incentivizes healthy choices like exercise, medical checkups, sleep, healthy food choices and stress-reducing activities. the more healthy choices members make, the more points they accumulate, which they can trade for discount coupons to participating retail outlets (grocery stores, fitness clubs) or add to the point total of their corporate team vying to outperform colleagues on other teams.
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