inspiring canadians to live better.

healthing leaf

inspiring canadians to live better.

healthing leaf
mosquito-borne diseases affect up to 700 million people each year. learn more
powered by: valneva canada inc.

you may be conforming to your social media friends eating habits more than you think

for each serving of fruit and vegetables they assumed their facebook friends ate, the participants devoured an extra fifth of a serving, a study showed

by laura brehaut

feb 12 2020
read time 2 minute read
join the conversation
69 per cent of millennials shoot a photo or video of their food before taking a bite, and subsequently post it on social media. getty images
plates plunked down on the table. phones, rather than forks, at the ready. at this point in our social media entanglement, the fact that the camera eats first is pretty much a given. sure, some chefs still grumble about this apparently base desire to document our dishes — most recently, heston blumenthal expressed his displeasure at the practice — but efforts to make the table a screen-free domain have mostly fallen flat.
from the corner caf㩠to the michelin-starred restaurant, nowhere is off limits, but it’s in its ordinariness that the social media food photo really shines. through a continuous scroll of the typical, we communicate who we are. a perpetual feed of avocado toast, lattes and smoothie bowls is one way to convey not just how you live your life, but the plain fact that you are alive and out in the world.

according to a 2017 survey by maru/matchbox, 69 per cent of millennials shoot a photo or video of their food before taking a bite, and subsequently post it on social media. the act of immortalizing the moment isn’t about the image as an object in and of itself, though, it’s all about the experience. and although the experience really isn’t all that extraordinary — even instagram’s salaciously tagged “foodporn” feed is flooded with very familiar snaps of burgers, pizzas, fries and chicken tenders — a new study published in the journal appetite has found that we’re prone to “copying” what our social media friends eat.

powered by
canadian society for exercise physiology

advertisement

[pn-pullquote text=”69 per cent of millennials shoot a photo or video of their food before taking a bite” source =”” hide =”” /]
whether snacking on junk food more often, or eating heftier servings of greens because we perceive others to be doing so, researchers at aston university in birmingham, england found that we’re highly impressionable. for each serving of fruit and vegetables they assumed their facebook friends ate, the participants — 369 university students with an average age of roughly 22 — devoured an extra fifth of a serving, the study showed.
on the other end of the nutritional spectrum, for every three portions of junk food and sugary drinks they thought their peers consumed, subjects ate one extra portion. additionally, the research indicates that if we think our friends are partaking in junk food, we’ll conform by eating approximately one-third more ourselves.
“this study suggests we may be influenced by our social peers more than we realize when choosing certain foods. we seem to be subconsciously accounting for how others behave when making our own food choices,” lily hawkins, study author and health psychology phd student, said in a statement. “the implication is that we can use social media as a tool to ‘nudge’ each other’s eating behaviour within friendship groups, and potentially use this knowledge as a tool for public health interventions.”

advertisement

while the researchers found a link between social norms and food choices — what subjects thought they should be eating based on friends’ posts “or simply a general impression of their overall health” — this wasn’t the case with body mass index (bmi, a standard measure of body fat based on height and weight). for the next phase of their work, the researchers said, they plan to follow participants over the long-term in order to determine if the social media-eating habits association they identified has any bearing on weight.

comments

postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. comments may take up to an hour for moderation before appearing on the site. we ask you to keep your comments relevant and respectful. we have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. visit our community guidelines for more information and details on how to adjust your email settings.

you may also like
group of young female athlete doing warm up exercises during sports training at health club. focus is on happy woman in black.
international self-care day: are you practicing authentic self-care?
happy mother and daughter eat pizza in a cafe and having fun.
study links ultra-processed foods to increased risk of stroke and cognitive decline 
doctor holding red heart. selective focus, man's hands in close-up. concept of good health, cardiovascular diseases prevention, healthy lifestyle promotion, human organ donation, implantation
gut health and heart disease: study shows bacteria impacts cholesterol and cardiovascular health
woman choosing frozen food from a supermarket freezer
listeria 101: breaking down causes, spotting symptoms and preventing listeriosis
senior couple shopping vegetables and fruits on the market. healthy diet.
healthy eating and older adults: solutions to common challenges
you may also like
group of young female athlete doing warm up exercises during sports training at health club. focus is on happy woman in black.
international self-care day: are you practicing authentic self-care?
happy mother and daughter eat pizza in a cafe and having fun.
study links ultra-processed foods to increased risk of stroke and cognitive decline 
doctor holding red heart. selective focus, man's hands in close-up. concept of good health, cardiovascular diseases prevention, healthy lifestyle promotion, human organ donation, implantation
gut health and heart disease: study shows bacteria impacts cholesterol and cardiovascular health
woman choosing frozen food from a supermarket freezer
listeria 101: breaking down causes, spotting symptoms and preventing listeriosis
you may also like
group of young female athlete doing warm up exercises during sports training at health club. focus is on happy woman in black.
international self-care day: are you practicing authentic self-care?
happy mother and daughter eat pizza in a cafe and having fun.
study links ultra-processed foods to increased risk of stroke and cognitive decline