innovative medicines canada (imc) is the association representing 43 companies in the innovative medicines and life sciences sectors — from established organizations to startups — and the tens of thousands of canadians who work for them to revolutionize healthcare through the discovery and development of new medicines and vaccines. during the covid-19 pandemic, imc’s advertising campaign positioning — hope is hard work — has taken on even greater significance for canadians.
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this story was created by content works, postmedia’s commercial content division, on behalf of innovative medicines canada.