postpartum, known as “ the fourth trimester ” can be an extremely difficult time for new mothers. not only does a new mother’s body go through a number of changes after birth, but there’s also a newborn baby to care for. postpartum is also referred to as “ ghostpartum ” as women often feel that they aren’t able to get the support or resources they need (i.e. sexual health) after giving birth.
however, their commercial was apparently rejected by abc for being “too graphic with partial nudity and product demonstration,” according to a recent press release sent to health.
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frida mom posted the ad on youtube , prefacing that, “it’s not violent, political or sexual in nature. our ad is not religious or lewd. and does not portray guns or ammunition.”
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the company says that they want to raise awareness for both for the censorship and for mothers in postpartum recovery. frida mom wrote to health.com in a statement saying, “frida mom’s mission is to ensure women know what’s going to happen to their bodies and to prepare them.”